The Script are a boyband from Dublin who are signed by Song BMG, one of the music companies BIG 4, so this means that the budget for this video is quite higher than others. The Scripts genre is Pop Rock formed in the 1960s is a mixture of pop and rock music and use a catchy pop style with light lyrics, and normally guitar-based songs.The video starts with Danny the main member of the band walking through a big urban city this may show power and dominance. The music video is in narrative which means that the video tells a story throughout it, this is common with most videos particularly indie and pop rock and is mainly a story to do with love and romance and the lyrics play a big part too. The use of shots are ranged, close ups are used the most to show the main member of the band singing also panning is used to show more of the setting around. Another shot that is used regularly is mid-shot so that the background is seen as well as the member of the band. The performer is used to engage the audience throughout, they have also used shots of the full band together in a parking lot with light lighting, the band is used so you can see there performance to make it more entertaining for there fans. The lyrics play a big part within the video as the lyrics are linked to the video this may be why it is narrative. Near to the end of the video there are a range of fast clips of the band together performing and of days passing by and Danny in rain and snow whilst growing older this shows that time is going quick. They also do a shot of a watch that is being re winded forward but faster therefore another way of showing time going by. There are also scenes used of moving traffic going from day to night , but speeded up and slowed down.
This music video has inspired our music video by the way it uses the band to engage the audience and the way they have used editing to slow down and speed up shots which adds a good effect.
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