As a group we have chosen to do a music video as we have a keen interest in current chart music and would enjoy researching other acts to get ideas for our final product. We also did a short crime film last year so feel that we would benefit from trying something differant. Everyone in the group opted to do down the music video path so it was clear which choice was most popular.
All three of us thought about each idea over the summer and came back with more ideas for a music video. After looking at previous videos we're leaning towards pop, indie or soft rock. This is because we are most familiar with these genres of music and would know more about the target audience, codes and conventions of each and what the viewers would expect to see in the video.
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