Websites such as Myspace let audiences watch videos and listen to music. It helps to launch unsigned artists and promote signed musicians at the same time. Younger users in particular find the site appealing because they can brown music by genre such as 'hip hop' or 'classical'.
The number of hits per page on Myspace indicate what's popular to record companies.
There is also an interactive feature in that you can contact an artist or leave feedback on the forums. In 2002 it was launched as a social network sight but since the music aspect of the website has overshadowed the personal use. So much so that Myspace Records has been launched. It is basically Myspaces own record label for unsigned talent that has been popular on the site.
An example of the play lists available for fans:
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