Both parts of the Digipak (DVD & Magazine Advert) are to promote The Kooks, so we have to make them appeal to the audience above all else.
As The Kooks are established artists after the success of their first album we feel that were going to emulate 'The Drums' idea of not focusing on the artist, more the music and rating to promote the artist. The Kooks do this a lot on there single covers so it is a convention of the genre and our chosen artist.
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